About High Tide
I started High Tide to help businesses plan AND execute marketing activities. It's about being both, a strategic thinker as well as a 'get-your-hands-dirty' executer.
High Tide is the ideal partner for businesses:
- Who see opportunities for growth through marketing but don't have the in-house marketing resources (yet) to execute on these opportunities,
- Who need additional, short-term, marketing resources to support the existing marketing team on specific projects, or
- Who want help identifying whether there are opportunities for growth through marketing.
Through High Tide these companies get access to an experienced marketing professional who can help with both planning and execution of a wide range of marketing activities - learn more about me and my background below.
Unlike many other consulting businesses who are very focused on strategic advice, High Tide is focusing on execution as much as strategy. I can help you develop strategies and execute them but I am just as happy to execute your existing strategies.
Hi, I'm Lisa. I officially founded High Tide in 2016. Having worked as a marketing freelancer / contractor for over a year, I realised a significant need in the market for experienced marketing professionals who can (and like to) do both strategy and execution to help small businesses with limited resources grow through marketing.
I’m an experienced and highly motivated marketing professional with a can do attitude and a track-record of delivering tangible results. I like strategic thinking and planning but also really enjoy getting my hands dirty and executing. I love working with small and medium-sized businesses and startups and have a special passion for all things digital, technology and innovation.
I thrive in situations where resources are limited and creative thinking and problem solving are must have skills.
I have a Masters Degree from the University of Auckland. For the past 12 years I have held several marketing roles in high growth Startups and Kiwi SMEs including being Marketing Manager at business growth centre The Icehouse and software distributor Right Connect. In mid 2015 I started working as a marketing freelancer and have since worked on short and mid-term projects with a range of clients including technology businesses, e-commerce companies, importers & distributors and marketing agencies. Check the homepage for a list of companies I've work with.
My point of difference is my all-round experience and skill-set as well as my ability to learn quickly and add value with little supervision and guidance. I believe that, at a time where many marketing functions are getting more and more technical and specialised, it is getting harder for smaller businesses, who cannot afford to engage several different specialists, to really leverage marketing opportunities. I have extensive knowledge of and experience in all the common marketing tactics. While there are certainly people who know more about individual areas of marketing, these people tend to lack knowledge in other key areas. My level of knowledge will be more than enough for most Kiwi SMEs and thanks to my extensive network I can connect my clients to specialists if they do need one.
So if you want to find out how marketing can help you achieve your business goals, but you don't want to engage numerous agencies and specialists, get in touch with me and let's have a chat.