Skills and Expertise
My point of difference is my all-round marketing experience and expertise. I have held several marketing roles within SMEs that required me to be both, the strategic thinker as well as the executer. Being part of small marketing teams means I have gained extensive experience and knowledge of the whole range of marketing activities.
I can help you develop marketing strategies and execute a wide range of marketing activities.
I have extensive experience planning and executing digital marketing activities including website development projects, social media, content marketing, online advertising, email marketing and e-newsletters, search engine marketing (SEM) and search engine optimisation (SEO).
I have extensive experience writing blog posts, articles, website copy, product descriptions, emails & newsletters and more. Articles I wrote have been published in local and international publications. Get in touch with me to request examples.
I have managed several events ranging from small monthly gatherings to large events with 350+ guests - including high profile individuals.
MEDIA & PR
I have experience writing press releases and pitching stories to media. I've helped several companies get stories into leading publications including The NZ Herald (online & print), The Sunday Star Times, Idealog, Stuff.co.nz and more.
I have developed marketing plans and strategies for several businesses in alignment with overall business plans & budgets. This includes both overall strategies as well as more specific project strategies (e.g. digital, social media, campaign or event strategies).
I have led the implementation of marketing automation software (Click Dimension) including developing the processes, creating the communications, developing and setting up CRM workflows and training teams on the new processes and tools.
BRANDING AND MESSAGING
I have conducted comprehensive brand review and re-branding projects and developed value propositions and messaging for several products based on market insights and company goals.
MARKET RESEARCH & VALIDATION
I am experienced in conducting in-depth market research and hands on market validation to gain market insights that inform marketing and overall business strategies. This includes both online surveys (quantitate date) and interviews (qualitative data).
Technical Skills and Capabilities
Being very analytical and data driven I've advanced skills in a range of marketing tools and platforms.
Given the wide range of tools I am already familiar with, I am confident I will be able to get up to speed with any additional tools your business is using very quickly.